Language of everyday life Essay Example | Topics and Well Written Essays - 3000 words

Khmer Rouge essays

Khmer Rouge papers On April seventeenth, 1975, The Khmer Rouge (a socialist gathering drove by Pol Pot), took over force in Phnom Penh, the capital of Cambodia. They constrained the entirety of the townspeople into the wide open to work camps. During Pol Pots rule there are an expected 2 million dead in view of starvation, torment or execution. Pol Pot pronounced the year to be zero. He started an extreme program to make a glorified agrarian socialist society. He squashed every social foundation like banking, religion, all stores, clinics and schools. Learned people and any other individual seen as disrupting the general flow of their new social request was slaughtered on the spot, and from the numerous who escaped execution for the most part kicked the bucket from exhaust and starvation. Everybody needed to work somewhere in the range of 12-14 hours per day, 7 days per week. Kids were seperated from their folks to work in either portable gatherings or as fighters. The entirety of the individuals were just taken care of one watery bowl of soup with a tad of rice in it. The Khmer Rouge murdered individuals in the event that they didn't care for them, if the they didn't buckle down enough as indicated by all accounts , on the off chance that they were taught, in the event that they originated from an alternate ethnic gatherin g or on the off chance that they demonstrated any sort of compassion when they were detracted from their family, or if their family was detracted from them to be slaughtered. All the individuals needed to promise faithfulness to Angka, (the Khmer Rouge Government). Their battle depended on proposing absolute dread and keeping the individuals of Cambodia cockeyed. When the Vietnamese attacked and discharged the Cambodian individuals 600,000 of them went to Thailand outskirt camps. Ten million land mines were left in the ground however, one for each individual of Cambodia. The United Nations at that point introduced the biggest peacekeeping crucial the world in Cambodia to ensure there were reasonable decisions. Cambodia was destroyed by the Khmer Rouge years. Pol Pot truly turned it once more into year zero, and up to ... <!

What is Microtargeting

What is Microtargeting Search engines such as Google, social media networks, over the top video services, and web news outlets have created a digital media ecosystem.It has dramatically changed the way people around the globe consume information.All the companies and websites within the digital ecosystem are competing for your attention at the same time.They also influence every aspect of our society, ranging from how we raise our children to which products we buy.Scott Oldfod teaches how you can master Facebook targeting. Microtargeting is the most important component of the information overload you are a constant target of. Both individuals and companies use microtargeting commercially and non-commercially.It has already had a great impact on our society in addition to totally transforming our lives.Thanks to microtargeting, companies and political parties know you better than you know yourself.Some of the microtargeting campaigns have been so powerful that people often see them in their sleep.WHAT IS MI CROTARGETING?Microtargeting is one of the latest marketing techniques you can employ to promote your business. It helps organizations identify consumers’ behaviors and tastes. It has already seen many different uses outside the marketing world.It is a practice of collecting users data, including what they buy, their demographics, what they like and what they are most connected to.Subsequently, companies use this data to segment them into different groups for the sake of content or product marketing.The basic purpose of microtargeting is to create a marketing strategy which delivers advertisements to a specific faction of society.It predicts your interests, influences, opinions, and purchasing habits based on your behavioral, geographic, psychographic and demographic data.One of the companies that successfully use microtargeting is Google?For example, if you search for the latest Lenovo laptops, Google will start serving you advertisements about the different types of laptops.Faceb ook employs the same technique to determine which ads you may be most interested in. In general, it helps organizations or individuals deliver helpful and relevant content to you.However, it does provide you with wrong or biased information, the sole purpose of which is to influence your decision.People and organization use different methods to collect your data.But, it is basically an unregulated territory in most countries, including the United States of America.It is, therefore, the responsibility of the citizens and consumers alike to understand what a particular organization is up to.It will further help you protect yourself from the dark and negative features of this particular marketing technique.OBJECTIVES OF MICROTARGETINGDifferent people have different motivational triggers, opinions, and interests. Microtargeting aims at creating a more comprehensive advertisement strategy.The strategy is based on predictive analyses along with the consumer data collected through differen t sources.It is a proven fact that the campaigns that target a certain section of society are much more effective than unrelated advertisements.They result in a better return on investment because they are more interesting, more convincing, and more relevant. More importantly, they increase consumer engagement as well.For example, people who love football will definitely take a keen interest in a campaign related to football.On the other hand, you will quickly lose interest in the advertisements related to cricket simply because you do not like it as a sport.Companies can easily tap most of your interests, opinions, preferences, and habits from your online browsing history or habits.They try to create the most exciting and convincing marketing strategy using this data in the hope that you will eventually buy their products.DOES MICROTARGETING WORK?Does microtargeting really work? In fact, it can create political and marketing shock waves despite being apparently inconsequential and subtle.Whether or not microtargeting works depends upon the commercial activities occurring in the companys background.The three most important digital platforms that are Facebook, Twitter and YouTube have a similar business model.It is also interesting to learn that all these companies testified before the United States Congress for malicious Russian activities on their platforms during the 2016 presidential elections.Back to their business model, it actually has three main components or branches.If you want to learn more about microtargeting, watch this video. The first component or practice is to hold the users attention for a long time period by creating an extremely addictive and enormously compelling world of products and services.In the case of Facebook and Twitter, the ever-updating news feeds and messenger apps serve this very purpose.The second step is to use all the digital services, especially Facebook, Instagram, and Twitter to collect as much data as possible about the user. It even goes to the extent of creating holistic behavioral tracking profiles for each and every user.Lastly, major digital companies create dedicated algorithms to perform two different functions. The first one is to predict the type of content which keep you hooked to their network.The second function is to intersperse only those ads in the content which we are most likely to click for optimal revenue.This particular business model enables both the politicians and marketers to optimally use microtargeting for their respective purposes. Digital giants continually curate the experience you have on their networks.They only attempt to show you the content you are most passionate about to keep you engaged to their platform. All these things help them create interest filters which various organizations can use to achieve their marketing objectives.Both commercial and political entities make equal use of microtargeting.The thing to remember here is that organizations derive data fr om your personal information that is easily available on all the social and digital media platforms.They use this data to divide users into politically opposed factions. Based on their findings, they make predictions regarding which kind of content you would like to see.They present the content, which resonates with your thoughts and entices you to take action and practically and financially support their cause.It is, in fact, blatant harvesting of your beliefs, behaviors, preferences, interests, and likes and dislikes.MICROTARGETING IN POLITICSIt is believed that microtargeting played a crucial role in Donald Trumps victory over Hillary Clinton in 2016s presidential elections.Head Digital Strategist of Trumps campaign has said on a number of occasions that they use this technique to communicate with people and portray Trump as a next president.The strategy was a success because it pushed their popularity to the top, especially on Facebook and Twitter. In one of his recent tweets, h e stated that their campaign was 100x to 200x more efficient than that of Clintons.This YouTube video does a brilliant job of explaining how microtargeting works in politics. Mrs. Clinton relied only on disseminating her message on social media which contributed heavily to her downfall.On the other hand, Donald Trump spent a whopping $150 million on highly targeted advertisements on Instagram and Facebook.The final result was the testimony to the fact that microtargeting is a real thing and it can greatly help you attain your goals, whatever they may be.The 2016 presidential elections were not the first occasion someone used microtargeting for political purposes. Republicans also used advanced microtargeting in 2004 elections as well.Karl Rove and Blaise Hazelwood targeted potential voters in 18 states which resulted in their victory against the Democrats candidate, John Kerry.1n 2008, Barrack Obama gave Republicans the taste of their own medicine. His team spent millions of dollars on digital communication. Database engineers, data scientists, and technical support staff worked day and night to re-engineer the database of democratic voters.The database included all the information about these voters based on their general interest, online and offline behaviors and social media profiles.The team further used this data to devise a comprehensive marketing strategy to target people in the best manner possible.Watch the video to learn more about Obama’s secret microtargeting operation. They designed everything from the website to social media contests (Dinner with Obama) and ads while keeping the target audience in view.Obamas marketing campaign was so successful that people not only voted for him, but also convinced their friends, family, and everyone in their circle to support him.Borrel Associates correctly predicted that American politicians would spend nearly a billion dollars on microtargeted online campaigns during the 2016 presidential cycle in one of th eir reports.The same report also forecasts that the total spending on online microtargeted campaigns during the 2020 presidential cycle would be approximately $3.3 billion. Source: wired.comMICROTARGETING IN ADVERTISEMENTJust like politics, commercial marketers have been using this marketing technique for some time now and with good effect.The basic principle is the same that is engineering your customers data, such as things like their interests, likes and dislikes and their purchasing habits.Subsequently, you divide customers into different groups and devise marketing strategies to target them according to their habits and behaviors.As a matter of fact, microtargeting is the sub-branch of data insights and predictive analysis, which have become very common in the marketing world.The following infographic shows the five stages of microtargeted inbound marketing. Source: doogheno.comLet us assume that your ultimate goal is to improve your conversion rate. You can start by identifying the actions and attributes of your previous customers.The next step is to collect all the data about them such as their age, location, purchasing power, education, and income, etc.Then, you can further improve your strategy by adding extra attributes such as travel enthusiasts, gamers, pet owners, and TV show lovers.In fact, you can attach any attribute you want to segment your customers.It is also important to identify as many attributes as possible in addition to overlapping them if you want to create accurate subgroups of your larger audience.You can also use these subgroups to identify other customers with similar traits, interests, and habits.As a result, you will be able to build another large audience of prospective customers. These are the customers who share purchasing habits and traits with people who have already bought your products.This method of the advertisement does not focus on quantity, but rather brings real and quality customers to your business. It also enables you to predict which of the customers are most likely to convert.Now that you already have a micro-targeted audience, you can set apart some money from your marketing budget and spend on it as well.It further helps you penetrate into a niche market only if you can deliver relevant messages to the audience.Keep in mind that microtargeting is totally different from spray and pray mode of marketing.It is a consumer first approach, exactly what you need to customize your message and develop personal connections with an ad-weary audience.You can also get your hand on the big data by targeting a certain group of people. You can use this data to create a personalized and comprehensive campaign, which delivers relevant messages to your most loyal customers.To make things even better, you can send messages to their preferred devices as well.This is especially important if you are also devising campaigns for cross-device marketing.THE IMPORTANCE OF MICROTARGETINGMicrotargeting has garnered immense popularity in recent years. It is perhaps the most effective marketing medium in the digital world where it has become increasingly difficult to craft a message which not only cuts through the clutter but also resonates with your audience and compels them to make a purchase.Some of the smartest companies in the world have realized that the only way to increase ROI is to enhance campaign relevance.With budgets stretched to limit, companies cannot afford to spend money lavishly on useless, unrelated marketing strategies and this is where microtargeting comes to your rescue.Gone are the days when it was enough to simply send personalized messages to your target audience. On the other hand, microtargeting enables you to send messages to a certain group of people having similar needs, habits, and traits.It can enhance your brand awareness, customer engagement an d thus, sales by almost 5%, which is more than enough in the industry with only 1% growth average.Microtargeting is particularly beneficial for direct marketers who focus on acquiring qualified leads to drive sales.They can use the technique to send highly customized and relevant emails to a small group of people who are living in the same city and have similar habits, interests, and needs.They may also belong to the same age bracket or work in the same industry. The possibilities are endless.You can add any trait you like to divide and subdivide people into small groups to create a holistic but relevant marketing campaign for each of them.So, how you can start once you have decided to go ahead with microtargeting? Here are seven essential factors to consider.Focus on RelevanceIn fact, microtargeting is another name for relevancy. We cannot emphasize it enough.You need to classify each of present or potential customers into a relevant category for this marketing technique to work.Si milarly, paying equal attention to every category, even if some of them have only one or two customers is the way to go.You can base these categories on different factors such as peoples behavior on your website, level of responsiveness, brand segments, purchasing interests and habits, age and demographics, etc.Hiring a data provider to filter leads based on the categories you have created is also important.This will have a positive impact on your company as you will only target customers and people which really matter for your business. You must also make sure that communication is highly relevant.The best way to do so is to tailor the messages according to the behaviors and interests of your audience.Focus on the AudienceIt is quite tempting and sometimes irresistible to send your message to millions of people at the same time. After all, it is your right to deliver your message to as many people as you like.You may consider addressing only a thousand or so people if you want to r un a highly targeted campaign. It is actually an unhealthy practice to send your message to millions of disconnected people.It will not only cost you a lot of money, but you will alienate your prospective customers by bombarding them with irrelevant messages and marketing campaigns.Therefore, keep a close look at the people who visit your website. It will help you craft customized and highly relevant campaigns for them based on their viewing activity.Resultantly, you will be able to deliver a message they actually want to receive and read.Leverage Multichannel CampaignsIt is important for you to use almost all the market channels at your disposal to enhance your campaigns effectiveness.Ensure that you gather information from all these channels and devise marketing campaigns and offer incentives, as per the data you receive.You can even offer deeper incentives down the road to attract more customers to your business. A dedicated data provider also plays a crucial role in successful m ultichannel marketing.Know Your TargetsIt is imperative for you to avoid all kinds of spamming and concentrate on strategic marketing. Try to make people agree with you are trying to explain.Be sure that you have the legitimate right to market the products.Always acquire data from reputable providers if you want to start an email marketing campaign.Obtaining data from sources which employ shadowy techniques like website scraping to collect data can tarnish your own reputation.Similarly, it is your moral duty to seek permission before contacting someone. Remove any person who does not want to be contacted from your list. Always use ethical techniques to reach your audience.Never Compromise QualityThe prerequisite for successful targeted campaigns is high quality, but fresh data.The data you collect normally decays at the rate of 2% to 3% percent per month. It loses its authenticity by 25% after six months and it will be totally outdated within a year.You may even end up spending $10 on each outdated record you have in your data library. It will not only make you lose a considerable amount of money, but it will also seriously dent your marketing efforts. To ensure freshness, you need to continually update your data.Focus on the people who are most likely to click, read and take action on your email or ad. Obviously, this is the only way to dramatically improve your campaigns results.The best method to attract high quality and relevant leads through microtargeting is to send messages that promise to solve the readers’ problems or meet their needs.Think Beyond SalesMicrotargeting also helps you attract more satisfied and happy customers, ultimately leading you to develop long-lasting business relationships with them.Any contact information in your database may also indicate that the person is interested in starting a conversation which is not all about sales.If you manage to properly target such contacts, you can build preferences and loyalty for your business i n the long run.For example, if someone has attended a conference organized by your business in the past, never forget to inform them about the similar events in the future by sending them personalized and targeted messages.Get Your Timing RightDeveloping relevant contact and sending personalized messages are not enough to drive loyalty, engagement, and sales. It is also about getting your timing right.You can show your customers that you care about them and want to solve their problems with the help of post-service or post-sales messages, sowing the seeds for a long and profitable partnership.THE MAJOR DRAWBACK OF MICROTARGETINGNothing in this world is perfect and same is the case with microtargeting.Despite its many benefits, some experts are cynical of microtargeting for one thing only, the spread of misinformation.Politicians, in particular, have mastered the art of spreading false information through microtargeting.The following video explains how microtargeting harms the public sphere. Politicians can say and upload whatever they want on social media. As they already have a huge database of information, they encourage their followers to organically share and reshare their ideas.Some people also share the content published on social media by their favorite politicians without bothering to verify whether or not it is authentic.Political campaigns take the maximum advantage of this organic information freely circulating on different social media platforms.This is the very concept behind the massive success of misinformation campaigns. Politicians upload unpaid or organic content on social media, according to the demographics and other factors related to their followers.If the information is interesting enough, it will get viral within minutes and then there will be no one to question its authenticity.There is also a basic difference between misinformation and disinformation.The earlier is the false content which people promote either knowingly or unknowingly . Disinformation is the false information which people knowingly upload with the malicious intent.Things become quite dangerous when false information is about a countrys policies and future. For example, there is no proof that Pop endorsed Donald Trump.However, a vast majority of Americans believed he did.This particular fake news had real effects on the election results because a sizable portion of Trump’s supporters is deeply religious.The worst part is that false news gets viral and travels faster than the true one, making it even more convenient for politicians to influence your decisions.

Charles Dickens And The Victorian Era - 2042 Words

During the Victorian Era many people greatly helped shape the future trough their deeds of heroism and courage, some of these people include Queen Victoria, Florence Nightingale, Benjamin Disraeli, Isambard Kingdom Brunel, and Charles Dickens. These people not only helped to shape the Victorian Era, but also created many things we still use today. Some important scientists include Charles Darwin, and Alexander Bell. Without these scientists we might not have some of the basic necessities of the modern day. Now you might be wondering to yourself what these ladies and gentlemen did to be so important? After reading this you are going to understand what contributions they made to the world that made them famous. Queen Victoria was born May 24, 1819. She was the granddaughter of George III, and her father, Edward was fourth in line to the throne. She was born into a royal family and had impeccable blood lines. When the Prince of Wales died early, his brothers sought to get married in ord er to maintain the line of succession so that no other families could get power in the kingdom. Edward married Princess Victoria from Germany and the couple had just one child. Her name was Alexandrina Victoria, who was born at Kensington Palace in 1819. As a young girl, Victoria’s father died, followed 6 days later by King George III. The throne then passed to King William IV, but, he too died early. This left Victoria to be crowned at the age of 18, in June 1837. She was to reign until herShow MoreRelatedCharles Dickens And The Victorian Era1643 Words   |  7 PagesCharles Dickens and the Victorian Era The various themes and ideas of the Victorian era are perfectly showcased in the many novels and short stories of Charles Dickens. The writers of the Victorian era produced an enormous amount of the greatest novels to ever be written- those that were realistic, thickly plotted, crowded with characters, and long. They, more often than not, showed the characteristics of the different social classes in society. Generally humorousRead MoreCharles Dickens And The Victorian Era1801 Words   |  8 PagesDuring the Victorian Era there were many key people alive including Queen Victoria, Florence Nightingale, Benjamin Disraeli, Isambard Kingdom Brunel, and Charles Dickens. These were all famous people during the Victorian Era. Some important scientists include Charles Darwin, and Alexander Bell. These were both very important scientist and without them we might not have some of the basic necessities of the modern day. Now you might be wondering to yourself what did these guys, and girls have to doRead MoreImportance Of Children In The Victorian Era1669 Words   |  7 PagesThe Belittled Little Ones of the Victorian Era Children of all classes during the Victorian era were seen but not heard. At the age of five, children were working to make a living during this time. Children during the Victorian era were raised and perceived as adults. In the story Oliver Twist, Charles Dickens wrote about a young orphan raised in a workhouse, where he was abused and overworked. Charles Dickens displayed in his literature how Victorian children were thrown around and were looked asRead MoreThe Victorian Er A Important Part Of Our History1688 Words   |  7 PagesThe Victorian Era was a very important part of our history. That is why I want to familiarize you with it before we get directly to Mr. Dickens. This was a period in time when the times were changing in a vast number of ways. The Victorian era was a time of peace, refined sensibilities and prosperity for Britain. This era was the first where music, dramas and opera were performed openly and were attended by mass amounts of people. Also to become in the Vi ctorian era were â€Å"dining clubs† where gentlemenRead MoreCharles Dickens Biography1626 Words   |  7 PagesTwist and David Copperfield. He proves that he is a product of the Victorian era as he brings attention to the childhood cruelty, the less fortunate in an English society, and the unwealthy dysfunctional families of the early Victorian time period. Charles Dickens reflects these and other issues as he brings to life the realism of writing. While others were writing about the way things should be, rather than the way things were, Dickens was challenging these ideas, and argued that paupers and criminalsRead MoreCharles Dickens Great Expectations1335 Words   |  6 PagesIn the Victorian society, men and women were very separated and unbalanced.Due to this, many Victorians compared the two genders to‘separate spheres’, only coming together at breakfast and again at dinner. Most men were highly expected to provide sufficiently for their family, their ro le in the family was to help provide the money .Since the men were more superior than the women, they received more rights like the right to vote. In the novel Great Expectations, Charles Dickens uses the charactersRead MoreA Tale of Two Cities: The Victorian Era and the Abandonment of Spirituality865 Words   |  4 PagesJoshua Wohlgemuth A Tale of Two Cities: The Victorian Era and the Abandonment of Spirituality Throughout the early to mid 19th Century, a new and cultural age took hold of Europe, specifically Great Britain with the commencing of the Victorian Era. Marked by impressive achievements such as the Industrial Revolution, La Belle Epoque, and the beginnings of an urban middle class, this era was also plagued with child labor, poor hygiene, prostitution, the constant class distinctions, and a bloody revolutionRead MoreEssay on Victorian Age1258 Words   |  6 Pagesthe throne, but also the year that a new literary age was coined. The Victorian Age, more formally known, was a time of great prosperity in Great Britains literature. The Victorian Age produced a variety of changes. Political and social reform produced a variety of reading among all classes. The lower-class became more self-conscious, the middle class more powerful and the rich became more vulnerable. The novels of Charles Dickens, the poems of Alfred, Lord Tennyson and Robert Browning, the dramaticRead MoreDickens Views on Victorian Englands Class System1084 Words   |  5 PagesGreat Expectations, a novel written by Charles Dickens during the Victorian era. This novel was set in early Victorian England at a time when great social changes were taking place. During the late eighteenth and nineteenth century, the Industrial Revolution had transformed the social landscape, allowing industrialists and manufacturers to accumulate huge fortunes that would otherwise have been inaccessible. Aside from the political and economic change which occurred, a profound social change tookRead MoreAnalysis Of Charles Dickens s Oliver Twist 1539 Words   |  7 Pages​Charles Dickens illustrates how people facing poverty are treated as criminals by the Victorian society and may cause them to be forced down the path of crime. He demonstrates this theory throughout his novel Oliver Twist. Oliver Twist is a novel about a ten year old orphan in the nineteenth century who is forced into labour at a workhouse. Dickens highlights the conditions of the workhouse to display the struggle one bares in order to survive. He uses the characters Oliver and Nancy to demonstrate

Marketing Plan - 1539 Words

Marketing Plan Final Project Holders Marketing Plan Table of Contents: I. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg 3 A. Key points B. Unique differences II. Environmental Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg. 4 A. Marketing environment factors III. SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg. 5 A. Strength B. Weaknesses C. Opportunities D. Threats IV. Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦pg. 6 A. Inventory B. Promotion V. Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg. 6-7 A. Target Markets B. Marketing Mix 1. Product 2. Distribution 3. Promotion 4. Pricing VI. Marketing Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦pg. 7 A.†¦show more content†¦Also I have family that also work in the construction field and have the same access to lumber and material as I do. Building the product will only cost my time. Already having the tools and equipment for constructing the product will help my product take off quicker than if I would have to buy all the tools and equipment. Weaknesses: Being just myself as of right now can be a potentially huge weakness. If my product takes off faster than I can produce, my customers, and potential customers could have bad sense of business from me and could hurt my image by seeming unreliable. If my product takes off and I try to expand it would be very costly. I would have to buy more tools and equipment, more labor, and it would take up more of my time from work. Also when expanding I may have to use my own capital, and it may take longer to show profit. Opportunities: Having small or no competition, I may find some serious buyers of quantity. If this were the case I could potentially own and open a store in the future. Also having little or no competition can allow my product to expand virally in the area. Threats: Again because I’m small and new to the market it would be easy for a huge competitor to run me out of the market by underselling me or have better resources of advertising. Also my product would not be hard to replicate or copy, so if there turned out to be a huge market for this product anyone could jumpShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. 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We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

A Portrait of Mona Lisa Free Essays

Art is a traditional work that is painted in many different pattern of objects. Many people create portraits of art as an expression of how they feel. In the modern world, art is shown in different cities, subways, parks and etc. We will write a custom essay sample on A Portrait of Mona Lisa or any similar topic only for you Order Now The greatest art was created in the early century and was called a masterpiece. This portrait was known as the greatest masterpiece ever to be painted. It was painted in the ass’s. The way Leonardo Dad Vinci used the lines in the painting was extraordinary. The lines is one f the most important elements of art that abstracted into a great piece of work. The lines did not illustrate any pattern of moving. The lines were mostly a combination of vertical, horizontal, diagonal, and contour lines. Many lines were cured and straight. The lines also varied in thickness. The painting had a variety of color, texture, and continuity. While viewing the picture, I did not notice any gesture lines in which would indicate action of movement of the woman. The artist did a good Job of outlining and use contour lines to make the painting a more 3 dimensional. The lady in the portrait had a mystifying gaze. Dad Vinci used a shadowing technique at the corners of her lips and eyes that made her look like a real human. This was a new trend in art at this time period. The landscape faded to create depth in the background. The landscape was uneven on both sides of the lady in the center of the portrait. The painting is meaningful because Leonardo Dad Vinci created a new pose that still exist until this day. At that time period artist only used full length or side view portrait unlike the â€Å"Mona Lisa. † This emphasized evolution in art and inspired other great art forms to be created. Leonardo truly captured the beauty of the lady e painted. Her posture magnetite the viewer’s eyes to her face. The way her hands cross with her shoulders. This is what made the portrait a masterpiece. This masterpiece is very unique and stands out a piece of art that changed art for many years to come. In conclusion, Dad Vinci created an ordinary picture that became a beautiful masterpiece. The Mona Lisa was a well- known piece of artwork all over the world. He created many other drawings that he was recognized for. Dad Vinci was a great painter but what made him famous was his drawings. Reference 1 . Www. Tautologically. Com/Mona-Lisa By mysterious How to cite A Portrait of Mona Lisa, Papers

Mandalay Resort Group Essay Sample free essay sample

At the twelvemonth terminal of 2003. the Las Vegas a topographic point of flashiness and glamor survived the terrorist onslaught of September 11. 2001. Mandalay describe themselves as concern of amusement and it has been one of the pioneers in the subject resort construct that is popular in casino gambling. They are besides celebrated for excessive holidaies and convention centres in Las Vegas. Reno. and Laughlin Nevada. They rejuvenate the Circus Circus with new selling scheme and experienced rapid growing and high profitableness. Mandalay presently does non look to hold a officially stated mission and no publically stated vision statement is available. However. the development of Mandalay Mile continues to be the nucleus of Mandalay’s hereafter. Although Mandalay does non print its organisation chart. it appears that they provides overall way and strategic leading every bit good as functional coordination in countries of finance. accounting. human resources. legal issues. an d selling. Each resort enables to manage the specific activities required to successfully run a big. We will write a custom essay sample on Mandalay Resort Group Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page combined hotel. casino. and amusement resort. I. Statement of the Aims 1. To better their basic demands that a concern demands.2. To spread out quickly worldwide.3. To supply quality and the best service for their client.4. To acquire in front with all their rivals.5. To hold an progress equipment and engineering for their resort and casino. II. Central ProblemHow they can develop their casino even if there are a limitations in other provinces? III. Areas of consideration* Strengths1. They have rejuvenated the Circus Circus with fresh selling and experienced rapid growing and high profitableness.2. They have a good location.3. The mean return on invested capital was 16. 5 % and they generated over $ 1 billion in free hard currency flow.4. Each Mandalay location has a typical personality.5. Each resort enables to manage specific activities required to successfully run a big. combined hotel. casino. and amusement resort. * Failings1. They don’t have a mission and vision statement.2. Does non print organisational chart.3. Have limited subdivision because of the limitation on a casino. * Opportunities1. Rapid enlargement.2. Renovate their bing belongings.3. Make an online casino game. * Menaces1. Restriction on developing casino.2. Growth of rivals.3. Bad promotion. I. Alternate Course of Action1. Expansion worldwideAdvantage:* Alternatively of traveling to Vegas the client will travel to the close Mandalay on their topographic point.* They can hold many clients.Disadvantage:* Costly/Expensive.* There is a bound topographic point to take before they can spread out. 2. Online CasinoAdvantage:* You can entree anyplace and anytime.* It can pull many clients.Disadvantage:* Costly/Expensive.* Prone to computing machine jobs like system malfunction. hacking. rip offing etc. 3. Renovation of their installations and betterments in engineerings. Advantage:* It can pull many clients.* Increase revenue-generating potency.Disadvantage:* Costly/Expensive.* There is a possibility that it can’t attract client. II. Strategy FormulationI therefore conclude that the best solution to the job is alternate class of action # 1. If they can spread out their resort. they can suit many clients and it can increase the gross of the resort but the limitations prevent them for spread outing quickly. That’s why they need to turn out to the people that Mandalay Bay resort is non all about chancing and casino but it is besides for holding a great holiday that they offer different comfortss to the people like beach. party. concert. epicurean hotel suites. themed park. shopping promenade. good celebrated eating houses. and casino. III. Plan of Action1. They need to do a mission and vision statement and do an organisational chart. 2. Better other beginning of gross like eating houses. shows and other attractive forces. 3. Make an online casino because cyberspace gambling locale has exploded. IV. Potential Problems4. What if the figure of rival additions?5. What if the expansion/renovation fails? What will be the following move of the direction? 6. What if ordinances on bet oning industry becomes more rigorous and extended V. Contingency Plans1. Buy the little rivals or do them their concern spouses. 2. They need to believe a new program to pull the clients like different amusements. games. nutrients. hotel etc. 3. They need to follow the regulations and ordinances.

The Great Gatsby A Pursuit of Agony Essays

The Great Gatsby A Pursuit of Agony Essays The Great Gatsby A Pursuit of Agony Essay The Great Gatsby A Pursuit of Agony Essay Essay Topic: The Great Gatsby Our most flawless and immaculate aspiration for the future is within us all. We all maintain a ravishing dream for the future that we aspire to reach. From childhood, we are collectively taught to pursue these wishes. Surely such a dream, with its promises of jubilance and fulfillment ought to be vigorously sought after and made a reality. Yet, such a conception is nowhere better refuted against than in the prosperous, plentiful world of The Great Gatsby by F.Scott Fitzgerald. Indeed, within such a world, each characters pursuance their dreams results in their utter disappointment and agony. Whether it be Tom Buchanans constant dissatisfaction with the future he creates for himself, Mr.Gatsby’s inability to accept the love he so chased, or the anguish felt by Daisy Buchanan after gaining exactly what she had believed would fulfill her dream, one can only conclude that The Great Gatsby argues that such an aggressive devotion to our fantasies will result in nothing more than our suffering and frustration. The first hint of Fitzgerald’s denouncement of such a pursuit of dreams begins with our first description of Tom Buchanan, an offensively affluent socialite who is able to bring about any future he could possibly desire. Our first characterization of him is as someone who â€Å"had spent a year [with his wife] in France for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together† (Fitzgerald 6). Yet it is Tom’s mistress (Myrtle Wilson) for which he stops drifting around the world. Tom, with his attraction to power and status, is clearly allured by the prospect of feeling like the object of social envy, a prospect he believes his mistress will bring him (as is shown by his propensity to thrust her presence onto as many people as possible). However, Tom’s the social envy his mistress brings him is not enough to let him feel powerful. Perhaps the clearest manifestation of

How to Write a Business Memo

How to Write a Business Memo How to Write a Business Memo A memo (or memorandum) is a short document designed for internal communication. If you need to inform your employees or co-workers of something, for instance, you may need to write a business memo. But how does this work? In this post, we look at the basics. Header Information A business memo should identify itself, so use the heading â€Å"MEMORANDUM† at the top. After that, you need to include four things: The date you are sending the memo The memo’s recipient(s) Yourself (i.e., the sender) The subject of the memo So if we had to contact our proofreaders, our memo might begin: The recipients will then be able to see whether it applies to them. Part One: Your Main Point Begin your memo by clearly explaining why you are sending it. It is vital to get to the point quickly here, so focus on the most important details and save in-depth information for later. Part Two: Supporting Evidence The second – and probably longest – part of your memo will be a more detailed explanation of the subject of the memo. This may include: Relevant background information for context An explanation of the issue, possibly including an example Any supporting evidence required to make your point Ideally, this should be no more than a paragraph or two. If you find you have a lot of information to communicate, you may need to write a full business report. However, you can use a memo to draw attention to a longer document (e.g., by attaching a file or including a URL). Part Three: Closing Statement End your memo with a brief closing statement. If applicable, this should include what you want the recipients to do in response to the memo (e.g., a course of action or submitting information). Alternatively, it can simply be a short summary of the key information from the memo. Tips on How to Write a Business Memo When writing a business memo, make sure to: Use a clear, concise writing style that is easy to understand. Make sure the tone is appropriate to the subject. For instance, while a memo about a business decision would be formal and professional, a memo announcing the date of the company’s Christmas party should probably use a more festive tone. Use formatting such as bullet points and lists to help skim readers. Remember that a memo is not a letter. You do not need to include a salutation at the start or a valediction at the end (e.g., no need for â€Å"Dear So and So† or â€Å"Kind regards†). Finally, we’ve created an example memorandum to show you what yours might look like. And don’t forget to ensure your memo is error free by having it checked by a professional proofreader.

Comparison between Jamaicans and Trinidadians Essay

Comparison between Jamaicans and Trinidadians - Essay Example So, it is a fact that people from both countries look similar because they have same influences to share from the world that changed their history and future. When we talk about the culture of Trinidadians and Jamaicans, we come to know that both posses a rich blend of cultures influenced by British and Spanish who ruled them for years. The language of both Jamaicans and Trinidadians is English that is because of the influence from English and United Kingdom. Trinidadians and Jamaicans mostly belong to the Christian faith but Hindu touch can be seen in the Trinidadians because of the Indians coming from far east countries (Culture of Trinidad and Tobago, 2012). The cultural traits do differ in some aspects from each other but mostly they are similar. Both have ethnic and religious effects from diverse groups that keep on invading the two islands for several years. The love for dance, music and theatre in Jamaicans and Trinidadians are the same although the way they perform these acti vities may differ. Both identities seem to have great influence from Europeans who came outside the island to attack. That’s why they are similar in their habits and day to day affairs. When we talk about the similarity of culture between Jamaican and Trinidadians, we come to know that both people celebrate different festivals not only those of Christian origin but of Hindus and Muslims too. Dance, theatre, literature and writing all have been important part of Jamaica and Trinidad. Folk dance has association for both countries from colonial times and has fame all over the world due to the unique styles. Theatre is growing in importance too in both countries and both cultures show great interests in performing arts. When one talks about the Trinidadian literary work, Nobel  laureates Sir  Vidia Naipaul and Michael Anthony are the known poets in Trinida history. Derek Walcott, a  Nobel prize  laureate born in St. Lucia and studied in Jamaica shows the great interest of both countries in the field of writing and prove that how both countries are so close to each other in literary terms and they share a lot of similarities in different fields (Culture of Jamaica, 2012). It is not the cultural values and tradition that make these two nationals similar to each other despite many differences but it is also the sports that bring them together for sharing a common identity. Sports have always been a national identity of every country and all nations have a national game to differentiate them from each others. Jamaicans and Trinidadians both do not own a national game as both has been under the influence or British, European and Spanish for a while and the sports they play are also influenced. The most common games in Trinidadian and Jamaican countries are cricket. It is most probably influenced by English people who ruled both islands for years (Sport in Jamaica, 2012). Football and Rugby are recently growing sports in both countries that they love to p lay. Trinidadians also play hockey, golf, marathon and volleyball (Trinidad Sports, 2012) while what makes Jamaica to differ in sports is its interest in netball and Olympics. Jamaicans have brought many medals home in Olympics and its athletes have great recognition all over the world. Sports played in both countries may differ from each other to some extent but it

THE ROLE OF WOMEN IN TODAY SOCIETY VERSUS THEIR TRADITIONAL ROLE Essay

THE ROLE OF WOMEN IN TODAY SOCIETY VERSUS THEIR TRADITIONAL ROLE - Essay Example However, with the passage of time, the writer forgot about the beauty the river exuded and instead concentrated only on thoughts of the usefulness the river in helping the author to safely row his steamboat. Moreover, instead of admiring the beauty of the river, he started finding out the negative traits the river had. He was more concerned in looking at a single living branch of a tall dead tree, difficulty in steering the steamboat in the night and other such problems the river may pose. The plain simple lives when people had time to watch the elegance of a woman has been lost with the passage of time. The author pities all those who overlook the gracefulness, elegance and charm a woman exudes especially doctors (Twain, 1883). Take the example of the legendary Egyptian queen Cleopatra. She was known for her beauty and charm. At the same time she was a great ruler and her achievement as a queen has spurred many stories (Tour Egypt, 2011). This is a single case. In the traditional so ciety life of women spiralled around the house and family. Most women got married at an early age and were thrust with the responsibility of bearing and caring off offspring. The role of modern women today is much greater. She has to equally take care of the house, family and also venture out to work.

Back to Nature in Henry David Thoreau’s Walden Essay -- Thoreau Walden

In Walden, Henry David Thoreau explains how a relationship with nature reveals aspects of the true self that remain hidden by the distractions of society and technology. To Thoreau, the burdens of nineteenth century existence, the cycles of exhausting work to obtain property, force society to exist as if it were "slumbering." Therefore, Thoreau urges his readers to seek a spiritual awakening. Through his rhetoric,Thoreau alludes to a "rebirth" of the self and a reconnection to the natural world. The text becomes a landscape and the images become objects, appealing to our pathos, or emotions, our ethos, or character, and our logos, or logical reasoning, because we experience his awakening. Thoreau grounds his spirituality in the physical realities of nature, and allows us to experience our own awakening through his metaphorical interpretations. As we observe Thoreau ¹s awakening, he covertly leads us to our own enlightenment. Thoreau submerges us into the text through his language, thereby allowing us to come as close to his experience of solitude in nature as he allows. Author Lawrence Buell explains that, as "Walden unfolds the mock serious discourse of enterprise, which implicitly casts the speaker as self-creator of his environment, begins to give way to a more ruminative prose in which the speaker appears to be finding himself within his environment" (122). Buell explains that Thoreau invites us inside the text and allows us to see the images he sees and to feel the life around him. His strategy is to disengage us from the chains that society so elegantly places around our ankles, and allow us to return to where we are closest to our natural essence. This essence can only be found, according to Thoreau, by secluding ourse... ...again. We are the beautiful life represented by the "bug," and our advancements have only created the barriers that surround us. The last image Thoreau creates is one of perseverance and hope for our rebirth. Thoreau sees beyond the power and economic structures that society creates and offers an alternative. He uses Walden Pond as his central metaphor and recreates his experiences through his imagery. His recognition of the pond, and the natural world surrounding it, not only establishes an atmosphere for spiritual growth, but also succeeds in creating a paradigm for society to follow in order to achieve the same. He assembles an instruction manual for the purpose of spiritual discovery and discovery of the self. Work Cited Thoreau, Henry David. Walden. 1862. Walden and Other Writings by Henry David Thoreau. Ed. Joseph Wood Krutch. New York: Bantam, 2001.

Curse of the Internet Essay

‘The internet is a curse on modern society’ to what extent do you agree with this view? From the mid 1990s when Sir Tim Berners-Lee created the World Wide Web and the Internet grew dramatically, it has progressively dominated our lives. The vast volume of information that is now available to us and the ease at which our ideas and documents can be shared, has transformed the way in which we find material and communicate. It has also had a huge impact on business, particularly retail. However, these huge changes inevitably bring with them some negative consequences, particularly those to do with illegal file sharing and risks to privacy. The Internet is capable of many things but undoubtedly its main purpose is to provide the world with unlimited information. Rather than look something up in a book, today many people just ‘Google’ it, a phrase that was coined because of the dominance of Google as the world’s leading search engine. The vast amount of material on the Internet has helped people expand their knowledge and has also enabled anyone to post their opinions to the world via sites such as Blogger. Due to the sheer quantity of information we are now all spoilt for choice. What goes in a playlist when all the music ever recorded is one click away? How do you choose a book from the millions that you can discover with a Google Books search? Not only is it all difficult to choose from, we also have to question its accuracy. Anyone with Internet access can upload false information and there is rarely any kind of reviewing process. It is almost second nature to doubt an Internet source. However, th e Internet is a medium by which well known institutes and organizations publish their documents for the widest range of people and the presence of forums allows all information to be publically reviewed, presenting new arguments that one might have not considered oneself. As long as people are vigilant about their sources, in terms of information access, the web must surely be considered a positive. The ease that people can find a vast range of material is far more time efficient and allows people to be much better informed. One of the biggest impacts Internet has had on modern society has been communication. Communication has been improved by the introduction of social networks such as Facebook, Twitter and Instagram. Facebook has approximately a billion users. This fact alone emphasises the importance that social networks have had on global communication. The most significant impact the Internet has had is the idea of sending emails and chatting. In the pre-information technology days, a document often required re-typing on the typewriter before the final version. Sending the letter across to someone else required a visit to the post office or letter box and a postage stamp. People are now able to send emails and chat messages with one click. However, some have argued that this increase in online communication has reduced the amount of time that people spend actually talking to each other face to face or on the phone. Also, especially given the introduction of Internet on phones, people are constantly checking their phone and this disrupts proper conversations. Anyone is able to post onto the Internet and as a consequence, in recent years the Internet has faced problems with confidentiality. Google and Facebook have been accused many times of breaching privacy laws and have access to all your searches and Facebook messages. Google is the one most under threat. Both the European Commission and America’s Federal Trade Commission have been investigating allegations that it has unfairly manipulated its search results to favour its own services. The company also stands accused of several other transgressions, including using patents to prevent competition in the smartphone market. It is not only the average Facebook user that has been affected, Governments have also experienced difficulties surrounding privacy on the Internet. The website WikiLeaks has been in the news in recent years as it has leaked confidential government information to newspapers and has posted the information onto their site. The founder of WikiLeaks, Julian Assange, has faced many charges. The Internet was not created for profit but due to the success of the Internet and the influence it has had on modern society, search engines such as Google and Internet Explorer have now been able to use advertising as a source of income. After advertising, online retail developed through companies such as Amazon and eBay and increased global retailing. These  online sales have had a huge influence on economies, for example ‘in 2006 the USA brought in $170 billion through online retail’ (BBC News) and in 2011 recorded figures of $256 billion. The Internet is estimated to be worth around $2.5 Trillion in 2020 and will continue to grow. The web has had a significant effect on the music industry. The majority of records are bought online, ‘the company Apple have 425 million people using their iTunes Store’ (BBC News) The Internet has caused a transformation in the music industry and has provided artists with more exposure. However, it has also caused the inc rease of illegal downloads such as Limewire and Frostwire. The internet has been a revolutionary technology, and the speed by which it has transformed business is remarkable but after just a single decade of commercialisation, it is unlikely yet to have fully realised its full potential. Now almost every company has a website as ‘Few big businesses can afford not to have an internet site to advertise and sell their wares’ (BBC News) Online businesses have expanded economies and over the years have been beneficial towards society. However, due to the dramatic increase of online retailing, the concern over the possible downfall of the high street shop has been raised, if online retail continues to grow will we see less shops on our streets? The Internet undoubtedly dominates the modern world and the access we now have to information and communication technology has allowed the Internet to move society forward and is beneficial. The Internet is in no way perfect and there are clear problems that need addressing but we must consider that it is relatively new to society and that it will improve in time and that maybe we have not realised its full potential. It has helped economies to flourish. It has allowed people to become more connected to each other, and holds exciting prospects for the future. References -http://www.economist.com/news/leaders/21567355-concern-about-clout-internet-giants-growing-antitrust-watchdogs-should-tread -http://news.bbc.co.uk/1/hi/business/5235332.stm (2010) -http://www.telegraph.co.uk/technology/6207343/Ways-the-web-has-changed-the-world.html Bibliography -The Wealth of Networks by Yochai Benkler -The future of the Internet, and how to stop it by Jonathan Zittrain ( http://futureoftheinternet.org/ -The Net Delusion by Evgeny Morozov

Enron Of Enron And Enron - 1387 Words

Enron was formed in 1985 from the merger of two gas companies from Texas and Nebraska. Enron became the first company with all-American network of gas pipelines. In 1997 Enron bought power generating company Portland General Electric Corp. worth $ 2 billion. Before 1997 ended, the management turned the company into Enron Capital Trade Resources which became the largest American companies that trade in natural gas and electricity. Revenue increased dramatically from $ 2 billion to $ 7 billion by employees grew from 200 to 2,000 people. Enron formed also Enron Online (EOL) in October 1999. The EOL is a business unit of Enron that online marketing of energy products electronically through the website. In an instant, EOL successfully†¦show more content†¦European operations reported for bankruptcy on November 30, 2001, and two days later, on December 2, in the US Enron filed a request for protection of Chapter 11. At that time, the case was the largest bankruptcy in US history and led to 4,000 employees lost their jobs. Lawsuits against the directors of Enron, after the scandal, it stands out for its directors settle the lawsuit by paying huge amount of money in private. In addition, the scandal caused the dissolution of Arthur Andersen accounting firm, which consequently be felt among the wider business world. Enron began to unfold in December 2001 and continues to roll in 2002 is very broad implications for global financial markets were marked by declining stock prices drastically various stock exchanges around the world, from America, Europe, to Asia. Enron, a company that ranks seven of five hundred leading companies in the United States and is the largest energy company in the US went bankrupt with debts left nearly US $ 31.2 billion. In the case of Enron known occurrence of moral hazard behavior include the manipulation of financial statements by recording a profit of 600 million US dollars when the company suffered losses. Manipulation of profits due to the company s desire that the stock remains attractive to investors, this scandalous case involving the allegedly participated in the White House, including the vice president